FORTELA, back slang of "Tela Forte", translates to "Strong Fabric". At its core, FORTELA is born from a passion, a desire to produce garments that reflect the past but will last many years into the future.
The man behind the brand is Alessandro Squarzi, known to be the most photographed men by street style bloggers. Alessandro has a big (very big !) vintage archive, from which he draws inspiration to create timeless clothing, Made in Italy or Japan.
Although young on the paper, FORTELA's products are already iconic, such as the John denim, the Champion t-shirt or the Aviator bag, all available for the first time in Geneva, at Recall Clothing !